Your readers want information
One of the keys to writing well is to understand your reader. You need to know what they want. If you’re writing for an online audience, remember that generally people go to websites to get things...
View ArticleSeduction and the social media – writing to entice
Imagine, for a moment, that you’ve just met some incredibly attractive person, someone you’d really like to get to know much, much better. Would you rush up to them, blurt out all your strengths and...
View ArticlePuppets: the no 1 worst mistake you can make in your writing … or your business
Some years back, I knew a guy who started a business making puppets. This was long before the ‘Being John Malkovich‘ movie put puppets on the map (even if it didn’t really set out to make them cool...
View ArticleHow to write a press release: don’t
The secret to writing a great press release is simple: don’t. Don’t set out to write a press release. Create an article, one that will grab the attention of the readership you are targeting. You don’t...
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